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Manual de Mercado

14

A neon, glassy logo reveal for Manual de Mercado, built for 4K. Made end to end: design, animation and post-production.

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Client
Manual de Mercado
Type
Logo animation
Year
2023
Length
00:10
Tools
After Effects
project breakdown

Behind the frames

Manual de Mercado

The challenge

Give a brand a premium, memorable first impression in just a few seconds.

The approach

  • Neon, glassy materials that catch light as the logo builds.
  • Timing designed to feel fast but readable.
  • High-resolution render for use across platforms.
A logo reveal is a promise of the brand's quality.

My role

I handled this video end to end, from the first idea to the final export, built on the brand's existing logo.

  1. Concept
  2. Design and look development
  3. Animation
  4. Render, post-production and delivery