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Lunar New Year 2023
04
A Lunar New Year animation for Adobe. I produced it in partnership with a studio in New Zealand and led the art direction and animation direction.
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Adobe
Type
Illustrated animation
Year
2023
Length
02:19
Tools
Photoshop, After Effects
project breakdown
Behind the frames
The challenge
Celebrate Lunar New Year for Adobe with an animation that feels handmade, warm and true to the tradition.
The approach
- A production partnership with an animation studio in New Zealand, with work shared across time zones.
- Art direction defining the hand-crafted look: paper textures, lettering and a warm, festive palette.
- Animation direction reviewing every scene for rhythm, consistency and cultural detail.
Directing is making sure every hand on the project tells the same story.
My role
- Producer, in partnership with a studio in New Zealand
- Art director
- Animation director