What Is Sin?

The challenge

Answer a big theological question in about thirty seconds, keeping it clear, bold and memorable.

The approach

• A storyboard that turns the script into a few strong collage scenes, one idea per shot.
• Editorial type, paper textures and bold color to keep an abstract topic concrete.
• Close coordination between design and animation so every scene stayed true to the art director's vision.

A clear storyboard keeps the whole team moving in the same direction.

My role

1. Producer
2. Storyboard artist
3. Creative coordinator, working with the art director