Brand Purpose

The challenge

Communicate a brand's purpose in under a minute, turning a set of designed screens into a promotional story with rhythm and emotion.

The approach

• The studio's screen designs brought to life with kinetic graphics in its purple-and-yellow system.
• Stock footage and supporting elements selected to build the narrative around each message.
• An edit paced so the typography and the footage reinforce each other instead of competing.

Good design on paper still needs rhythm on screen.

My role

The screen designs were provided by the studio; I took them from static frames to the finished video.

1. Animator
2. Video editor
3. Footage selection and narrative building